Recent Entries

• Time to Spring Clean Your Business!

  by Cheryl Sanchez March 20
    Happy 1st Day of Spring! Time to Spring clean your business!   Here are some ideas: Organize your contacts: use a simple database such as Excel or Outlook or go all out and use something more complex like Act. You can also scan business cards instead of keeping a hard copy folder...

• Did Social Media Make Us Anti-Social?

  by Cheryl Sanchez March 19
      Recently I attended several presentations during Social Media Week. I was so excited to be attending the sessions - not just for the learning potential but also for the networking potential. Boy was I surprised...   I made sure to bring plenty of business cards and flyers ma...

• The framework for effective social media marketing

  by Cheryl Sanchez February 9, 2011
  Do you have a social media marketing strategy? Maybe you are on Facebook. Or you Tweet now and then. Is it working? Are you making quality connections and building your brand? Or do you spend more time staring at trending topics than you do on product development? If so, it may be time to evaluate t...

• EASY, AFFORDABLE WAYS TO GREEN YOUR BUSINESS

  by Cheryl Sanchez May 2, 2010
  Easy, Affordable Ways to Green Your Business Simple tips to make your business eco-friendly and perhaps save some coin By Lydia Dishman   |   April 19, 2010 Green business initiatives are buzzworthy for good reason: They are a boon to the environment as well as a company's ba...

• 30 Tips for Using Social Media in Your Business

  by Cheryl Sanchez April 11, 2010
  Original article on Inc.com. Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here's Inc.'s comprehensive social media cheat sheet for the time-strapped entrepreneur. By April Joyner |  ...
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• How to Use Social Networking Sites to Drive Business

  by Cheryl Sanchez March 9, 2010
  How to Use Social Networking Sites to Drive Business Advice for small businesses on using social networking sites like Facebook and LinkedIn, and how to integrate these tools into the marketing and recruiting efforts of your company. By J.J. McCorvey |  Jan 25, 2010 Con...

• 5 Misplaced Social Networking Fears

  by Cheryl Sanchez January 25, 2010
  Original article on Entrepreneur.com 5 Misplaced Social Networking Fears Networking is changing, so stay ahead of the curve with these tips. By Starr Hall   |   July 22, 2009 Web 2.0 /Social Networking--To connect with large groups of people or businesses online to market and gro...

• How--and Where--People Network

  by Cheryl Sanchez January 19, 2010
  Original article on Entrepreneur.com: How--and Where--People Network Online isn't for everyone; geography matters when it comes to building connections. By Ivan Misner and Lisa Harris and Alan Rae   |   November 10, 2009 There are countless online networking activities we co...

• Online social networking and your business

  by Cheryl Sanchez January 18, 2009
  An article from Entrepreneur.com that discusses online social networking and your business. Read the full article: http://www.entrepreneur.com/marketing/onlinemarketing/article198998.html From the article: "Drumming up a fan base on MySpace, LinkedIn, Facebook or Twitter isn't as simple as ...
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• Making sure your business looks good online

  by Cheryl Sanchez January 18, 2009
  I thought it appropriate to make this the first blog entry on our new website. It is based on an article in the December 2008 issue of Entrepreneur. Read the full article: http://www.entrepreneur.com/magazine/entrepreneur/2008/december/198686.html From the article: "The onslaught of blogs, dis...